University Projects
Digital Marketing: The Pink Ladies of Lincoln Nonprofit
For this project, our team developed a comprehensive digital strategy for a real nonprofit organization. We identified opportunities to strengthen their online presence and created targeted recommendations to increase donations, expand awareness, and boost engagement for upcoming events.
Marketing Channels: Aligning Businesses with Proper Environmental and Social Practices
Explored why environmental and social responsibility matters for modern businesses and how adopting sustainable practices can strengthen their brand, increase customer trust, and create new opportunities for growth.
Entrepreneurship: Expanding Deviled Egg Co.
Developed a comprehensive analysis for Deviled Egg Co., a real-life business, evaluating the feasibility of expanding into a franchise model while remaining privately owned. Conducted multiple interviews with the owner to gather operational insights, assess growth potential, and provide strategic recommendations to support long-term success.
Global Studies: India
Developed a comprehensive presentation and essay on India, covering its economy, culture, demographics, and political landscape to provide a thorough understanding of the country’s current conditions and global significance.
Marketing Management: Disney Case Study
Conducted a comprehensive analysis of Disney, examining its history, current operations, and future strategic direction to evaluate the company’s overall position and identify opportunities for improvement and continued growth.