Lifestyle Content

At Villa Bellezza, we focused on lifestyle marketing to showcase our products and services in an authentic and engaging way. These are a few of my top-performing posts, many of which promoted events and highlighted how our products can be used and enjoyed.

Campaigns

4th of July Spritz Station

We launched a 4th of July campaign called the “Spritz Station,” which turned into a highly successful three-day event. To drive engagement and traffic, we promoted it across Instagram and Facebook using a mix of earned and paid media - resulting in a 25% increase in attendance.

Great River Road Wine Trail

Villa Bellezza is part of the Great River Road Wine Trail, and I supported the marketing efforts by promoting our themed events on Instagram and Facebook to help drive ticket sales. Each event featured an exclusive wine and food pairing not offered on the regular menu, giving guests a unique, elevated experience that aligned with the theme.

Paws on the Piazza

We launched a “Paws on the Piazza” campaign to boost Sunday sales during a slower period. The concept invited guests to bring their dogs and participate in a “Dog of the Month” contest - a social media challenge on Instagram where the pup with the most votes earned a special reserved spot on the piazza for the entire month. The campaign created fun, consistent engagement and became a strong incentive that helped drive Sunday traffic.

Chef Antonio's Cooking School

One of our major summer initiatives was promoting Chef Antonio’s “Cook Around Italy” cooking classes. Each month, he spotlighted a different region of Italy and taught guests how to prepare a signature dish from that area. We marketed these classes as unique gift ideas for Father’s Day, Mother’s Day, birthdays, and special occasions - and they quickly became a fan favorite.

Wine Tours & Tastings

We relaunched our highly requested wine tours and positioned them as a full winery experience - the perfect day trip for guests living one to two hours away. Our marketing focused on promoting the tours and tastings as an immersive, all-day adventure, highlighting everything visitors could enjoy during their time at the winery. The response was incredible: we were fully booked for nearly every Saturday throughout June, July, and August.